ELFe.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. is a multi-brand beauty company that develops and markets cosmetics and skincare products for everyday consumers. Its portfolio includes makeup and skin care offerings across the eye, lip, face, and skin categories, alongside related beauty accessories and tools. The company emphasizes accessible, inclusive products and serves customers through direct-to-consumer channels, e-commerce, and a broad network of national and international retailers. e.l.f. Beauty also operates through several brand names, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and Keys Soulcare. Headquartered in Oakland, California, e.l.f. Beauty plays a visible role in the personal care market by combining trend-driven product development with a wide retail footprint and a focus on clean, vegan, and cruelty-free formulations.